CEO Mindset, Business Essentials

Knowing where your money comes from—and how it flows—is key to building a profitable business. This session breaks down the types of business income, how to track it properly, and how to turn revenue into long-term financial growth.

To grow a profitable business, you need to know where your money is going. This session covers the different types of business expenses, how to track them accurately, and how to identify what's necessary, what's deductible, and what’s draining your bottom line.

Hiring help? It’s crucial to know the difference. This session explains the key distinctions between employees and independent contractors—covering legal, tax, and operational implications—so you can hire the right way and stay compliant.

Every successful business relies on key roles—whether filled by a team or the founder. This session outlines the must-have roles that drive growth, and why defining them early is essential for sustainability and scale.

Avoid the pitfalls that hold businesses back. This session uncovers three common mistakes—like neglecting strategy, mixing personal and business finances, and failing to plan for growth—and gives you practical steps to sidestep them and build a stronger, smarter business.

Every business grows in stages—and knowing where you are is key to moving forward. This session breaks down the startup, growth, and scale phases, helping you identify your current stage and what steps to take next for sustainable success.

Branding is more than a logo—it’s the identity, message, and experience your business creates. This session explores how effective branding builds trust, attracts your ideal audience, and sets your business apart in a crowded market.

Marketing isn’t just creativity—it’s strategy. This session unpacks the perfect balance between the emotional appeal (art) and data-driven tactics (science) that attract, engage, and convert your ideal customers consistently.

Growth accelerates when success can be replicated. This session reveals how creating simple, repeatable systems and processes lets you multiply your impact, scale your business, and build a system that delivers consistent results.